Alfons Hörmann is a German businessman and sports official. He is the president of the German Ice Hockey Federation (DEHB) and vice president of the International Ice Hockey Federation (IIHF). Hörmann was born in Oberstdorf, a small town in Bavaria, Germany. After finishing high school, he studied business at an academy and worked for several years in the food manufacturing sector. Around this time, he also got involved with inline hockey, playing defence and becoming vice-president of his local team. Afterwards, he founded an international logistics company which he still owns and runs today as Managing Director. The company operates worldwide from its headquarters in Augsburg.

IIHF Vice President

Hörmann has been a member of the IIHF council since 2013 and was elected vice president in 2017. Furthermore, he was a member of the IIHF Marketing Commission and the IIHF Media Commission. He also served as a marketing consultant for the 2018 Olympic Ice Hockey Tournament in Pyeongchang. The marketing committee is responsible for the promotion of the IIHF and the marketing of the sport worldwide. It is also in charge of the marketing of the yearly world championships as well as the marketing of ice hockey as a sport in general. Some of their main tasks are marketing the yearly world championships, the yearly world juniors and the Olympic ice hockey tournament.

The Media Commission is responsible for the commercialization of IIHF events, the marketing and promotion of IIHF events, the development of new media channels, the creation of new content, the distribution of digital rights and the commercialization of digital rights. The commercialization of IIHF events includes the organization of rights sales and sponsorship. The marketing and promotion of IIHF events include the organization of marketing activities, the organization and execution of public relations activities, and the organization and execution of media activities. READ: https://www.mittelstandinbayern.de/alfons-hoermann-ein-kurzportraet/