Leopoldo Alejandro Betancourt Lopez’s Hawkers Sunglasses Featured on HypeBeast
Leopoldo Alejandro Betancourt Lopez, an angel investor, is gaining recognition as the man with the Midas touch after investing in numerous successful businesses, one being Hawkers Sunglasses – a Spanish brand acclaimed for its eco-friendly designs and cost-effective pricing. Betancourt Lopez initiated a funding round in early 2016 worth approximately $56 million and was joined by social networking app entrepreneurs Félix Ruiz and Hugo Arévalo.
Alex Moreno, Pablo Sanchez Lozano, David Moreno, and Iñaki Soriano established the firm with just $300 in 2013; they worked as brand ambassadors for Knockaround before joining to launch Hawkers. The company rapidly grew using Facebook’s features by targeting 2.6 million ‘Likes’ and only coming second to rival Ray-Ban. They also found success in working with Twitter which used them as a case study on how to scale quickly with their services.
As consumers enjoyed excellent value between $20-$40 per purchase due to superior product quality and attractive colors/styles that appealed to the young demographic, Luxottica created manufacturing difficulties due to their factory backorders and tardy customer service policies, led to financial strain creating the need for Betancourt Lopez’s investment at an opportune time.
Leopoldo Alejandro Betancourt Lopez consequently became president of Hawkers while hiring Nacho Puig – an expert involving branding/strategic planning – as CEO in charge of operations; together, they modified the business’s marketing approach positioning a renewed emphasis on university student social media influencers although their typical millennial target group was typically slightly older (the mid/late twenties).
Hawkers Sunglasses has become a staple brand in the fashion world, and its success is evident on HypeBeast, a website dedicated to streetwear, sneakers, and other fashion trends. The website has featured Hawkers multiple times, showcasing their latest styles and colors. Their most recent feature included an editorial piece highlighting the company’s eco-friendly designs and cost-effective pricing. Consumers can find stylish sunglasses at an affordable price without compromising on quality or style.
The brand has also been featured in many fashion magazines such as Vogue, Elle, GQ, and Esquire. Leopoldo Alejandro Betancourt Lopez has even made appearances on television shows like The Tonight Show Starring Jimmy Fallon and Good Morning America. Hawkers’ popularity has spread to countries like France, Italy, Germany, and the United Kingdom.
Leopoldo Alejandro Betancourt Lopez investment in Hawkers Sunglasses has paid off, as the brand has become a staple in the fashion world. Their eco-friendly designs and cost-effective pricing have attracted a large consumer base, including millennials and university students. The company’s success is evident on HypeBeast, a website dedicated to streetwear and fashion trends, which has featured them multiple times.