Temu’s Rise: Reducing Supply Chain Costs and Driving E-Commerce’s Future
Since its launch in September 2022, Temu has gathered millions of users and has been the most downloaded app in the USA in 2023. Google Play recently recognized it as an Editor’s Choice. Its Super Bowl ad, which encourages users to shop on the app, helped the app be recognized for offering inexpensive electronics and clothing. Several shoppers have posted about this e-commerce platform on social media, which has led some to wonder how prices are so low. Google Play recognition affirms Temu’s claim that its lower prices are due to its Next-Generation Manufacturing model.
Temu is based in Boston and connects shoppers to thousands of sellers and brands. It offers products at wholesale prices, covering 29 categories and 250 subcategories. Main products include musical instruments, automotive supplies, and men’s and women’s apparel. This platform does not manufacture items. It partners with manufacturers worldwide and postal carriers such as USPS and UPS to simplify the retail process, trimming intermediaries and unnecessary processes. Its business model optimizes shipping and manufacturing activities to enhance cost efficiency. Therefore, the firm provides competitive pricing while maintaining client-focused product selection.
Temu uncovers valuable insights about clients’ shopping habits by diligently serving them. These insights guide the firm’s strategic decisions and allow it to adjust its partners’ manufacturing operations. Through data-driven collaboration and shared knowledge, Temu works with its manufacturing associates to eliminate incompetence in production operations, minimizing excess inventory and waste. This approach leads to cost savings. Therefore, consumers can pay less for products. Traditionally, retailers guessed the most appropriate products for clients, often leading to wasted resources. This updated approach applies advanced analytics to determine purchase patterns, enabling informed decisions concerning product features, quantities, and design. Sellers can offer high-quality commodities at lower prices on Temu because they know the products will reach the target audience.