When MMA Met Boxing And Music, A Killer Mix Was Born. Next On Ryan Kavanaugh’s List: NFTs
Ryan Kavanaugh, co-founder of the TrillerNet media company, is making a play in the NFT (non-fungible token) world. TrillerNet specializes in crossover events featuring household-name boxers and stars from the music world, such as Mike Tyson, Wiz Khalifa, Justin Bieber, and Victor Belfort. Now, for the first time, video, music, and image NFTs featuring top moments from the company’s catalog are available for collectors.
For Ryan Kavanaugh, this marks a first entry to the now-hot NFG landscape. But the entertainment veteran with over two decades of experience is used to breaking new ground, being an early dealmaker with Marvel Studios before producing over 200 movies, ranging from Frost/Nixon to Talladega Nights.
Triller competes in a crowded youth entertainment space currently dominated by TikTok, but Ryan Kavanaugh and co-founder Bobby Sarnevesht believe they have found key advantages to differentiate them from the competition. For one, they have exclusive licensing deals with Sony Music, Warner Music Group, and Universal Music Group, meaning they can create bespoke music videos for their own social network. By acquiring Verzuz, a rap battle startup founded by Timbaland and Swiss Beatz, they can leverage the latter pair’s credibility in the hip hop community. And by launching Triller Fight Club, they aim to bring boxing to a new generation of fans so far underserved by the sport’s stodgy, analog image.
The NFT market is now measured in the billions of dollars: Ryan Kavanaugh believes that NFTs are a logical next step to bring the fusion of combat and musical culture to a hungry fanbase. Collectors will vie to control, for example, Jake Paul’s walk-on to face Ben Askren, or perhaps even a commemorative image set featuring the battle between legendary acts Earth, Wind & Fire and the Isley Brothers.
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