Why Temu Is The Top Shopping App in the US
If you are looking for an e-commerce app that connects third-party sellers with consumers, Temu would be the ideal platform. The app offers various products with 29 categories. This includes appliances, cosmetics, fashion, and electronics. The company started operating in September 2022, but it has grown larger and is one of the most downloaded apps in the US.
The app offers affordable products, one of the major reasons for its increased popularity in the US. You can find products as low as $0.38, $1, and $5. The prices can reduce to about 90%. In most cases, you will not pay a shipping fee.
These low prices make the platform highly competitive, occupying a high space and competing with renowned platforms like Alibaba and Amazon.
But Why is Temu so Cheap?
The platform offers cost-effective products because it works directly with manufacturers, thus, reducing production, marketing, and shipping costs.
The organization connects manufacturers to consumers through a Next-Generation Manufacturing model. They liaise with brands and sellers to produce enough products to match supply and demand needs. This saves money, thus, decreasing product costs.
The company’s ability to reduce the cost of production and shipping enables manufacturers to charge less for quality products while generating profits from sales.
Temu, pronounced as TEE-moo, was generated from the words Team Up Price Down and has offices in Boston. The company’s main focus is collaborating with sellers to minimize prices on the platform. It is not an old platform. It is less than a year. However, the company experienced many app downloads in 2022 after going live.
How Next-Gen Manufacturing Works
The company’s establishment caused huge competition among online retailers due to its cost-saving practices that enable them to save money while offering cost-effective products. The company is focused on furthering manufacturing evolution by using advanced analytics to provide a workable infrastructure that boosts the supply chain. The analytics tools also help the company understand consumer behaviors and preferences, thus, offering suitable products.
Temu is Here to Stay
The increased innovation, next-generation marketing strategy, and best practices make the platform sustainable, thus keeping it relevant in the e-commerce sector for years. Most consumers will always look for platforms that offer cost-effective products even as the inflations drive the costs of many products up.