Activision Blizzard One of the Biggest Videogame Companies
Activision Blizzard is an American video game company based in Santa Monica, California. The company was founded in 1979 by its namesake, Alfred Joseph “Mike” Kaye, and Robert E. Kotick, as Creative Concepts Software. It was originally a small video game publisher before it became a global developer of video games.
Beginning in the early ’90s and continuing through the next decade, Activision became one of the largest publishers in the industry with popular titles such as Call of Duty and series based on movie franchises such as Spider-Man, X-Men, and Transformers. In 1991, it was renamed Activision Publishing, Inc.
This is an American video game company that was formed by the combination of Activision and Vivendi Games (now called Blizzard Entertainment). The merger created the world’s largest independent game company. In 2008, Activision Blizzard merged with Vivendi Games resulting in the new holding company being named Activision Blizzard, Inc.
In 1991, Activision underwent some serious changes, becoming an independent company after it bought Infocom and its publisher Activision Inc. was renamed Mediagenic at first. A year later, it acquired GameTek, which made it possible for Mediagenic to publish games for handheld devices such as Sega consoles or Game Boy.
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The overall success of the company is questionable since it has failed to capitalize on blockbuster franchises released in the past few years, such as “Call of Duty,” “Halo” and “World of WarCraft.” The early-to-mid 2000s were a hard period for the company, with its revenue dropping from $4.18 billion in 2003 to $1.16 billion in 2004.
However, with the recent acquisition by Vivendi Games (the second-largest games publisher after Electronic Arts), Activision Blizzard has spent $5.83 billion on buying World of Warcraft as well as other popular games developers and publishers such as Blizzard Entertainment and King Digital Entertainment, respectively.