Abdul Latif Jameel (ALJ) is a globally diversified firm with roots in Saudi Arabia that has grown and expanded over 75 years, establishing a significant foothold in over 30 countries. ALJ’s current Deputy President and Vice Chairman, Hassan Jameel, uses a plethora of data and a wide range of digitalization approaches to update the company, making it more resilient for the future and enhancing its products and services for the digital age.

To this day, ALJ maintains its reputation as a company that enthusiastically welcomes technological progress and advancement. One of the company’s defining features throughout history has been its emphasis on digital transformation as a central tenet of its strategic framework.

Hassan Jameel, who calls data “the newest gold,” is leading ALJ’s ambition to disrupt itself in step with market developments. Jameel is formulating plans to ensure that all areas of the business, especially those that rely heavily on data interpretation (such as customer service), benefit from digitization.

One of ALJ’s most recent technology initiatives is launching a business-to-business (B2B) platform for its automobile components. Soon, the company plans to roll out a similar platform aimed squarely at end users. Platforms will use machine learning to analyze ALJ’s massive data sets. The organization will be able to anticipate swings better, organize its inventory, foster a data-driven culture, and cut costs. In addition, ALJ is searching for software and data engineers that are adept at analyzing and making use of data. Hassan Jameel is confident that by building out the data science department at ALJ, the firm will be better able to address issues from a legal, financial, and operational perspective.

Technology-wise, Jameel’s aspirations align with HRH Mohammed bin Salman, the Deputy Prime Minister, the Crown Prince,  and the Defense Minister of Saudi Arabia. King Salman bin Mohammed bin Abdulaziz Al Saud has prioritized technical development to expand the Saudi economy. In particular, the Vision 2030 document of the world’s biggest oil exporter, Saudi Arabia, lays out how the government plans to reduce its reliance on fossil fuels with the help of future technologies. Read More: https://www.mckinsey.com/business-functions/sustainability/our-insights/how-alj-a-75-year-old-start-up-leads-with-purpose