Hassan Jameel, CEO of Abdul Latif Jameel Motors (ALJM), has recently made headlines for his revolutionary strategies and empowering initiatives at ALJM. The entrepreneur effectively reinvents an institution with an illustrious 75-year legacy by employing digital techniques that combine tradition with cutting-edge tech advances.

Jameel’s efforts to digitize his family business involve not only upgrading operations with cutting-edge technology. He is also altering company culture by instilling an “entrepreneurial spirit” within an established organization such as ALJM. This approach has proven instrumental in maintaining ALJM’s market position and competitive edge amidst an ever-evolving industry landscape.

ALJM has taken an impressive step toward gender inclusivity with their groundbreaking women-only motor event, Rally Jameel. This exciting initiative allows women to discover motorsports, a traditionally male-dominated arena. Hassan Jameel also serves as an avenue to use ALJM resources towards positive social change within Saudi society and positively contribute towards community wellbeing.

Hassan Jameel’s leadership of Community Jameel, a social enterprise organization, has seen numerous achievements. Most notably, in 2021, Community Jameel was honored for its efforts in job creation, poverty alleviation, education promotion, and innovation development throughout Saudi Arabia. These results demonstrate his dedication to combining business leadership with an admirable social mission.

The revolutionary leadership of Hassan Jameel and commitment to social responsibility are pioneering new frontiers for ALJM. From digitalizing an established business or women empowerment initiatives, Jameel leads ALJM towards growth, innovation, and positive societal impact. This is evidenced by success stories both inside Saudi Arabia and internationally.

Today, ALJM is one of the most respected automotive franchises in the Middle East. ALJM’s 75-year history and legacy within the automobile industry provide substantial background for its technological innovations and societal contributions. Born from an empire founded by Abdul Latif Jameel, ALJM has produced an outstanding record with a reputation to be proud of. LEARN MORE