Alejandro Pena, the CEO of Keter Group, has been making significant strides in promoting sustainability and ESG (Environmental, Social, and Governance) practices within his company. Keter is a leading manufacturer and marketer of resin-based household and garden consumer goods, with a presence in over 100 countries worldwide. Headquartered in Israel, Keter also has offices in London, where Pena is based.

Under Pena’s leadership, Keter has pursued sustainable practices. The company has set ambitious targets to reduce its carbon footprint and increase its use of renewable energy sources. Keter has also implemented several initiatives to reduce waste and promote recycling, including using recycled materials in its products.

Pena has been a vocal advocate of ESG practices, emphasizing balancing financial performance with social and environmental responsibility. He believes that companies have a responsibility to operate in a way that benefits not just their shareholders but also their employees, customers, and the broader community.

In an interview with London Business School Review, Pena discussed his vision for Keter’s future and the role that sustainability and ESG will play in achieving that vision. He emphasized the need for companies to take a long-term view of sustainability rather than focusing solely on short-term gains.

Pena also highlighted the importance of transparency and accountability in promoting sustainability and ESG practices. He believes that companies should be open about their environmental and social impact and that investors should hold them accountable for their performance.

Pena’s commitment to sustainability and ESG has helped position Keter as a leader in its industry. By prioritizing responsible business practices, the company is helping to protect the environment and promote social welfare, and ensure its long-term success.