Leopoldo Alejandro Betancourt Lopez’s Outstanding Managerial and Entrepreneurial Skills that Contributed to Hawkers’ Success
Although Hawkers has not been in operation for a long time, it has become a choice for many in different parts of the globe. Most people choose the company’s sunglasses because they are of good quality and affordable. Individuals of all ages can find their preferred products from the firm, which has led to its success.
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Since the company targets different age groups, it uses different strategies while marketing its products. It uses celebrities such as athletes and musicians for advertising its items to the world. They look for the celebrated individuals who wear their products while undertaking their regular routines of the day. They later use the captured images to promote Hawkers. Alejandro Betancourt Lopez uses his outstanding leadership and managerial skills to provide clients with the best sunglasses. That has led to the growth of the company.
Alejandro Betancourt Lopez became its president when the company experienced a drastic reduction in sales and revenue. He joined up with other investors to improve the company to produce more items and reach more markets globally.
Alejandro Betancourt Lopez uses his entrepreneurial skills to transform Hawkers since he became its head. He also uses the knowledge acquired from Suffolk University, where he graduated with economics and business management degrees. He also attributes some of his expertise to manage the company from the energy firms he worked at previously and running his businesses.
The qualities have also helped Mr. Leopoldo to open additional outlets in Europe, America, and Asia. Alejandro Betancourt Lopez decided to market and sell Hawkers’ products using social media as the company’s head. That enabled the firm to reach more clients who purchased the sunglasses at reasonable prices.
The company uses a different strategy from some others. It targets reaching ordinary people as its customers. The firm did not experience many challenges during the COVID-19 pandemic because most customers buy products online. That enabled it to continue operating during a time when many other companies were closed.